Monthly Archive: October 2011

Beating the odds. 1

Drought rainfall. Good Year.

It is most telling because it clearly shows what effect the much publicised 10 year drought across south-eastern Australia has had on our area. Our 10 year average is currently around 80mm below the overall average of 328mm. That’s yearly reduction of 24% or almost a quarter of what used to be seen as normal. 80mm on a given year is the difference between drought and average. Average and bumper. Profit and loss. Another way to look at it is that cumulatively over the last 1o years most of SE Australia has missed out on at least 2 years worth of production. How would your business survive such a hit?